Experienced B2B Marketer

Heather Ballachey

I’m Heather Ballachey, a career B2B marketer based outside of Vancouver, B.C. I’ve worked across industry verticals from renewable energy, nonprofit technology, B2B SaaS and professional services. I love nothing more than to deeply understand the target buyer and then build strategic campaigns to attract and delight them.

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Experienced Marketing Leader

In marketing roles since 2008, this is what I've been up to in recent years.

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    Change Bomb, Marketing Consultant

    I bring 16 years of B2B marketing experience to my role as marketing consultant. I support clients with projects that include digital demand generation, brand strategy, website development and content marketing.

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    The Fresh Perspective Group, Marketing Advisor

    Starting with a brand strategy project, I now provide marketing advisory support and work as an extension of the team. The Fresh Perspective Group is a services firm on a mission to simplify the technology issues nonprofits face by putting people first.

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    Enkel, Director of Marketing

    Reporting to the CEO, I led all marketing and communications activities for the organization. Enkel provides streamlined accounting and bookkeeping services for small to medium-sized businesses and not-for-profit organizations.

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    Exponent Partners, Director of Marketing

    I led a team of three direct reports and oversaw the strategic development and execution of the company’s marketing and communications activities. I was laid off as part of a workforce reduction effort.

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    Blue Umbrella Ltd., Senior Marketing Manager

    Working with the CEO and leading a team of four, my role was to formulate, define and drive the company's strategic marketing and communications efforts from strategy to execution.

Full-Stack Marketer

These are just a few of the skills I've honed in my career as a B2B marketer.

  • Marketing Strategy


  • Content Development


  • Brand Strategy


  • Social Media


  • Demand Generation


  • Sales Enablement


  • Email Marketing


  • Event Strategy


  • SEO Strategy


Get in Touch

Drop me a line and I'll be sure to respond as soon as I'm done my coffee.